Smart Analytics – AI-Powered Social Media Insights with Markqit
Data without insight is just noise. Markqit's smart analytics transforms raw social media data into actionable intelligence. Track performance across all six platforms in a single dashboard, discover trending topics before your competitors, monitor competitor strategies, and let the AI tell you exactly what to do next to grow your audience.
Everything You Can Track with Markqit Analytics
Markqit goes beyond vanity metrics. The AI analyzes your data and surfaces the insights that actually matter for growing your social media presence and driving business results.
Unified Cross-Platform Dashboard
Stop logging into six different platforms to check your numbers. Markqit aggregates data from Facebook, Instagram, LinkedIn, Pinterest, TikTok, and YouTube into a single, clean dashboard. See follower growth, engagement rates, reach, impressions, clicks, and conversions for every platform in one view. Compare performance across platforms to understand where your audience is most active and which content types work best on each network.
AI-Powered Performance Insights
Markqit does not just show you charts — it tells you what they mean. The AI analyzes your performance data and generates plain-language insights and recommendations. Instead of staring at a graph wondering what happened, Markqit tells you: your engagement spiked because of a specific post type, your best posting time has shifted, or your audience demographics are changing. These insights feed directly into your content strategy.
Trend Analysis & Discovery
Stay ahead of the curve with Markqit's trend analysis. The AI monitors trending topics, hashtags, and content formats across all platforms and your industry. It identifies emerging trends early — before they peak — so you can create relevant content that rides the wave. Markqit also tracks seasonal patterns and recurring trends specific to your niche, helping you plan content calendars that align with what your audience cares about.
Competitor Monitoring
Know what your competitors are doing and how it is working for them. Markqit tracks competitor accounts and provides analysis of their posting frequency, content types, engagement rates, and growth trends. The AI identifies what is working for your competitors that you could adapt, and where you are outperforming them. This intelligence helps you make strategic decisions about your own content and positioning.
Key Metrics Tracked by Markqit
Markqit tracks every metric that matters for social media success. Here is a sample of the data points the AI monitors and analyzes.
Engagement Rate
Likes, comments, shares, and saves relative to reach
Follower Growth
Net new followers over time with growth velocity tracking
Reach & Impressions
How many unique users see your content and how often
Click-Through Rate
Percentage of viewers who click your links and CTAs
Best Performing Content
AI-ranked list of your top posts by engagement
Optimal Post Times
When your specific audience is most active on each platform
Audience Demographics
Age, location, interests, and behavior of your followers
Competitor Benchmarks
How your metrics compare to competitors in your space
Automated Reports with Markqit
Markqit generates professional analytics reports automatically — weekly, monthly, or on your custom schedule. Reports include performance summaries, AI-generated insights, trend highlights, and competitor analysis. For agency users, Markqit offers white-label reports that you can share directly with clients under your own branding.
- Automated weekly and monthly reports
- AI-written executive summaries
- White-label branding for agencies
- PDF and CSV export options
- Scheduled email delivery to stakeholders
Get AI-Powered Analytics with Markqit
Start tracking your social media performance with Markqit smart analytics. Basic analytics is included on all plans, with advanced analytics and competitor monitoring on Professional and above.